👀 Q&A Research and Discovery Part 2: Methods and mind set
This is a part two of an Q&A from last fall. Part 1 you find here.
This is how White Arkitekter creates innovation and new businesses. For real.
“The purpose of the innovation initiative is to develop the company and its employees and to create new innovative solutions and sustainable business together with our customers” — Jennie Lack, project manager and involved in the work of developing the innovation initiative at White.
🤔 Q&A Research and Discovery Part 1: Respondents
Some time ago, me (Moa) and Jens Wedin had a product discovery talk with a company and thereafter, we opened up for questions. And of course, the questions were brilliant and relevant, but the answers might be a bit less brilliant. But I thought I would share the questions and the answers. And these are questions I do get frequently.
👀 Eye Tracking Revisit
I often say, or what could be interpret as urge to the teams I have been coaching as well as to students i’ve had through the years that “it is not a failure to not hit bulls eye in your research every time, but to not reflect and learn upon the method and way you executed the study is a failure”. And revisiting old studies is crucial to actually learn from old “mistakes”. But apparently I’m a hypocrite and I do not live as I learn.