About us

Studio Manfred creates impact through customer-centric transformation and business development. Our mission is to make the business world more human and empathetic.

What we do

Our services include strategy, transformation, design leadership, business- and service design, customer research, training, coaching, and advisory.

A new beginning

Studio Manfred is a beginning of something new. We were founded in 2023 by Jens Wedin, Håkan Appelgren and David Cederblad. Together, we have over 70 years of experience in the field of business, transformation, leadership, and strategic design. Studio Manfred is based in Stockholm, Sweden.

Even though we are a brand-new company, we have worked with leading brands in Sweden like Trygg-Hansa, TUI, Folksam, SBAB, Spotify, AMF, Fortnox, Zettle, Blocket, Klarna, Avanza, KPA, White Arkitekter, Handelsbanken, Berghs School of Communication, Skatteverket and Nordea.

People trust in us

What we believe in

Higher purpose and human-centric focus

  • We have a higher purpose where we see more than numbers and profit.

  • For us, humans are the foundation of everything we do.

  • We want people and organisations to succeed.

Embracing complexity and continuous improvement

  • We embrace the complex, fast-moving, and ambiguous, and see it as an opportunity.

  • We try to see the bigger picture.

  • We learn and experiment to improve and get a little better.

Trust, collaboration, and diversity

  • We create trust through transparency and openness.

  • We think that together, and with diversity, we become stronger.

Focus on fundamentals and balance

  • For us, the brilliant basics are a great start.

  • We strive for balance based on experience and knowledge.

  • We solve problems iteratively and incrementally.

  • We see things in shades, not black and white.

Effective communication and problem-solving

  • We have the courage to give heartfelt feedback.

  • We visualize the future and create clarity.

  • We tell strong stories that will be remembered.