Writing

20/12/2024 · Moa Bogren

Road to Average part 4 - did she make it?

This is the fourth and probably last part in this series, at least for a while. Continue to read if you wanna know why this might be my last part ever or in a while.

06/12/2024 · Moa Bogren

Critical Design - from theory to practice

As I wrote in an earlier article, me and Jens facilitated a workshop during the Stockholm Xperience conference.The theme of the conference was “Design for a better world“, so I felt it was no better opportunity for us to do our Critical Design workshop.

11/11/2024 · Moa Bogren

Critical and Ethical Design From Theory to Practice

Throughout the years we have become more and more dependent on technology, and with great power comes great.. you know, responsibility

09/09/2024 · Moa Bogren

To be a qualitative researcher, or just to be a researcher?

In this piece I will cover the topic of Fixed vs Growth mindset, based on Carol S. Dweck theory about how much your mindset affects your ability to accomplish things. It will also relate back to Mary C. Murphy’s book Culture of Growth, where she writes about how a Fixed vs Growth mindset can affect companies when it comes to risk taking, creativity and innovation.

20/06/2024 · Moa Bogren

Road to Average part 3 - practice and updates

The 22nd of May I started an experiment called “Road to Average”. In this experiment I will see how long it will take me to reach average skills in Counter Strike (CS2) for my skill group based on Leetify statistics. I have so far compared myself to the lowest Premier rating.

27/05/2024 · Moa Bogren

Road to Average part 2 - Real and Raw current statistics

This part will cover my current statistics as well as some details into the rules and regulations into this experiment.

22/05/2024 · Moa Bogren

Git Gud through data and boost your performance

I didn’t grow up playing games, it was not because I had better things to do, it was just the fact it wasn’t really available to me. But I like to believe I would have loved it.

30/04/2024 · Moa Bogren

🧅 Solving the right problem for the right reasons — with dimensions and onions

Sometimes organisations and companies get the great idea to try to lengthen their customer journey. Which often means collaborating with other companies or to start offering things which might not be a part of their core business.

20/03/2024 · Moa Bogren

🤖 Q&A Research and Discovery Part 3: Qualitative and Quantitative

This is the third part in our Q&A about Discovery and Research.

20/03/2024 · Moa Bogren

Deep dive qualitative data analysis

I derailed a bit in my last article so I had to make another one for those who might be interested in digging deeper into taking advantage of quantitative analysis methods while doing qualitative studies. To read the original study link here

20/03/2024 · Jens Wedin

Det enkla ledarskapet

14/03/2024 · Moa Bogren

👀 Q&A Research and Discovery Part 2: Methods and mind set

This is a part two of an Q&A from last fall. Part 1 you find here.

13/03/2024 · Jens Wedin

This is how White Arkitekter creates innovation and new businesses. For real.

“The purpose of the innovation initiative is to develop the company and its employees and to create new innovative solutions and sustainable business together with our customers” — Jennie Lack, project manager and involved in the work of developing the innovation initiative at White.

05/03/2024 · Moa Bogren

🤔 Q&A Research and Discovery Part 1: Respondents

Some time ago, me (Moa) and Jens Wedin had a product discovery talk with a company and thereafter, we opened up for questions. And of course, the questions were brilliant and relevant, but the answers might be a bit less brilliant. But I thought I would share the questions and the answers. And these are questions I do get frequently.

15/02/2024 · Moa Bogren

👀 Eye Tracking Revisit

I often say, or what could be interpret as urge to the teams I have been coaching as well as to students i’ve had through the years that “it is not a failure to not hit bulls eye in your research every time, but to not reflect and learn upon the method and way you executed the study is a failure”. And revisiting old studies is crucial to actually learn from old “mistakes”. But apparently I’m a hypocrite and I do not live as I learn.

14/11/2023 · Moa Bogren

🥗 Plating counts – Food for thought

I’ve been thinking a bit about how to explain a certain problem area, which I think many companies are stuck at today (including me). The problem domain I’m talking about is going from being good at collecting data to actually making it into real customer value