Business Design
Innovation and business development are more than just theoretical models. Here, you will learn how to use Business Design to improve your business development and innovation work.
Content
The education will include:
How to go from user-centred product development to customer-centric business development and innovation
How to systematically validate assumptions about product, offering, and business ideas while minimizing the largest risks.
How to simplify on how you elaborate on your business model and how you work to find the right business model.
Concrete tools for better communication with management and decision-makers to bring solutions to life and introduce new products and services to the market.
Learning by doing. You will work on a case from your own organization or something you are passionate about. This is to make the education as concrete and relevant as possible for you and your organization.
After the education, you will have:
Concrete methods, templates, tools, and experiences that you can start using within your organization.
Experiences from having practised new ways of working and thinking, where you have applied this to your organization's offerings, services, or products.
Knowledge and learnings from working with others in the same situation.
A diploma!
This training is for
We believe that you might:
Work with UX or Service Design and want to work more strategically and closer to product and business.
Work as a Product Manager, for example, a PO or PM, and want to raise the work of discovery and roadmap to a more strategic level.
Work as an IT or Enterprise Architect and want to start working more from a business and customer perspective.
Work as a consultant, project manager, business developer, or organizational developer and want to get concrete methods and tools to find new ways of working.
The course is aimed at everyone working in product or service companies, in smaller commercial activities, and the public sector. By being able to use the methods and tools in your own business, we ensure that you get as much as possible out of the course and can use what you have learned directly after the course.
What others say?
Fantastic to have such an experienced and knowledgeable course leader. Good level of content, good structure with alternating theory and short exercises. Good to have knowledge and materials gathered. Luxurious also to be part of such a small group where all possibilities were available to ask and bounce questions.
Marika - Service Designer, Unionen
Alumni
Examples of companies that have participated in the training:
Avanza
The Swedish Public Employment Service
Fortnox
Skandia
Systembolaget
Unionen
Venue
We will be in the centre of Stockholm. Venue and location may change depending on the number of participants.
Date and Time
No training is scheduled right now. Please get in touch or register if you are interested.
Invoice are sent after the training
Jens Wedin has worked in design for over 20 years and worked operationally, tactically, and strategically both in large companies and government agencies, as well as small design firms and as a consultant. He is also a frequent lecturer and trainer in design and leadership at leading schools. Jens has also founded Design Leadership Community, an international community for design leaders. He is the founder of Studio Manfred.
Jenny Johansson is a business-oriented user researcher, who helps organizations use solid insights to drive innovation and development inspired by the customers and in alignment with business goals and visions. She has worked as a consultant in the design field for 25 years, and is a lecturer in user research, impact-driven development and design thinking at Linköping university. Jenny works at Adda.
Price
14.990 SEK excl. VAT
The Fine Print
The spots are limited to 12 people. To ensure high quality and as personal as possible, you need to apply for a spot.
Lunch and fika are included.
All materials will be in English, but we will speak Swedish.
Get in touch if you want to send more people from your organization, or if you would like to run this course internally.
You can cancel your participation up to 3 weeks before the course starts at no cost, after which you will pay the full price. Your ticket can be transferred to another person or moved to a future cohort. We can cancel or move the course if there are not enough sign-ups.